To promote out-of-the-box and innovative solutions for the commonly faced problems, innovative start-ups will be identified and encouraged for developing products, processes and services for the welfare of the elderly under this initiative. The selected start-ups/start-up ideas can be provided equity support of upto Rs.1 crore per project while ensuring that the total Government equity in the start-up should not exceed 49%. For this, the SAGE portal (http://sage.dosje.gov.in) has been launched on 04/06/2021.