Narsapuram Crochet Lace Exports Cross ₹150 Crore
Table of Contents
Source: The Hindu
Relevance:
GS Paper 1: Indian culture – traditional crafts and heritage, GI-tagged products
Prelims: GI tags, traditional handicrafts of Andhra Pradesh
Why in News?
- Exports of Narsapuram Crochet Lace, a traditional handicraft from Andhra Pradesh, have crossed ₹150 crore in the current financial year, marking a strong revival after the Covid-19 slowdown.
- The revival is attributed to the Geographical Indication (GI) tag, institutional support, and growing international demand.
Background
- Narsapuram Crochet Lace is a handmade lace craft practised in West Godavari and Dr. B.R. Ambedkar Konaseema districts of Andhra Pradesh.
- The craft dates back to 1844, introduced during the colonial period.
- It survived major economic crises such as:
- Indian Famine of 1899
- Great Depression of 1929
Historical and Social Significance
- By the early 20th century, more than 2,000 women in the Godavari region were engaged in lace-making.
- The craft has historically provided home-based employment, especially to rural women.
- At present, nearly 15,000 artisans are involved, with about 60% being women, making it a key instrument of women empowerment.
Technique and Methodology
- Uses fine cotton threads and crochet needles of varying sizes.
- Employs a single crochet hook technique, forming loops and interlocking stitches.
- Produces lightweight, intricate, and durable lace designs entirely by hand.
Products
- Home furnishings such as:
- Doilies
- Pillow covers
- Bedspreads
- Table linens
- Purses, stoles
- Lampshades and wall hangings
Market and Export Profile
- Major export destinations:
- United Kingdom
- United States
- France
- Middle East
- Exports include direct exports and indirect exports through Indian buyers.
- Europe and the US remain the largest markets.
Institutional Support and Recognition
- Awarded Geographical Indication (GI) tag in March 2025.
- Recognised under One District One Product (ODOP) scheme.
- Supported by:
- International Lace Trade Centre (ILTC), Narsapuram – design development, exhibitions, skill upgradation.
- Exports Promotion Council for Handicrafts (EPCH) – a statutory body under the Ministry of Textiles, promoting Indian handicrafts globally.
Drivers Behind the Revival
- GI tag ensuring authenticity and global branding.
- Design diversification and quality improvement via ILTC.
- Handicrafts expos and buyer–seller meets.
- Direct procurement from artisans, reducing intermediaries.
Significance
- Preservation of intangible cultural heritage.
- Strengthening women-centric rural livelihoods.
- Boost to handicraft exports and MSME sector.
- Contribution to inclusive and sustainable economic growth.
Way Forward
- Expand digital marketing and e-commerce platforms.
- Improve access to institutional credit and social security for artisans.
- Promote cluster-based development under MSME schemes.
- Encourage innovation while preserving traditional techniques.
Conclusion
The resurgence of Narsapuram Crochet Lace highlights how GI protection, institutional support, and global market access can revive traditional crafts, generate employment, and preserve India’s cultural heritage while contributing to export-led growth.
CARE MCQ
Q. With reference to Narsapuram Crochet Lace, consider the following statements:
- It originated in the mid-19th century and survived major global economic crises.
- The craft primarily uses a single crochet hook to create lace patterns.
- It has received a Geographical Indication tag
Which of the above statements are correct?
(a) 1 and 2 only
(b) 2 and 3 only
(c) 1 and 3 only
(d) 1, 2 and 3
Answer: (d)
Explanation:
All three statements are correct. The craft originated in 1844, uses a single crochet hook technique, and has GI recognition with institutional support from EPCH.
