An innovative model to integrate economic development with Ganga conservation, focusing on livelihoods and cultural heritage.
Key components:
Zero Budget Natural Farming:
- Encourage chemical-free farming within 10 km of both riverbanks.
- Promote cow-dung-based fertilizers through the Gobardhan scheme.
Monetization of Wastewater & Sludge:
- Reuse treated water for agriculture and industry, generating revenue for Urban Local Bodies (ULBs).
Livelihood generation:
- Establish local markets (haats) to sell regional products, medicinal plants, and Ayurvedic items.
Community participation:
- Foster active collaboration of all stakeholders.
Cultural heritage & tourism:
- Promote river-centric tourism (boat rides, yoga, adventure sports) to enhance cultural connect and generate income.
Institutional development:
- Empower local administrations to improve water governance and river management.
Significance
- Combines environmental conservation, economic development, and cultural revival
- Promotes community-driven conservation efforts.
- Strengthens local institutions for sustainable river basin management.
